The 2nd Annual SupplySide Editor’s Choice Awards recognized innovative launches from CPG companies in 15 categories. The competition was stiff across the board, with five companies ultimately selected to go head-to-head for top honors. The winners were selected by the SupplySide editorial team and announced at an awards reception in Las Vegas on November 13. Click the colored text link for information on the Omega-3 finalists.
Taking home the Omega-3 award was Omega3 Innovations for its Omega Heaven cookie. Hidden inside each tasty treat is 1,000 mg of effective eicosapentaenoic acid/docosahexaenoic acid (EPA/DHA) omega-3, derived from fresh, full-spectrum cod liver oil. Combined with soluble gluten-free oat fiber and the antioxidants in non-alkalized dark chocolate, the relatively low-sugar product is the equivalent of a breakfast meal, making it an option for some diabetics and people seeking to lose weight. No trans fats, high fructose corn syrup (HFCS), coloring, preservatives or artificial additives are used. The products must be stored cold and have a freezer shelf life of up to six months.
The company's co-founders, Bo Martinsen, M.D., and Anne-Marie Chalmers, M.D., CEO and president, respectively, accepted the award in Las Vegas. "We are very pleased to have won the Editor's Choice Award in the Omega-3 category," said Martinsen. "Omega3 Innovations is a still-small, but quickly growing company with big plans for the future. This victory comes at an important time for us as we are preparing for expansion, and we hope the win will provide momentum for further growth."
The winning product was inspired by identifying overlaps in current product success and ongoing consumer need. "One of our best-selling products, the Omega Cure liquid fish oil, is popular among families with autism because it doesn't contain any flavoring and has no fishy taste or smell," Chalmers explained. "Because of its oily mouthfeel, however, we saw the need for a more textured product that would also taste good. We decided to pair gluten-free oats with a solid serving of omega-3 and chocolate, believing a delicious breakfast cookie would appeal to adults and children who don't like consuming oil or capsules. Happily, it worked."
Despite the attractive nature of using a cookie as a delivery method, there's a reason the market isn't flooded with omega-3 baked goods. "Anyone who has worked with omega-3 fish oil knows how difficult it is to prevent the oil from separating from other ingredients and turning rancid," shared Martinsen. "It took us more than five years to develop the recipes and patented technology to bake the Omega Heaven without destroying the omega-3 fish oil inside. To date, no other food manufacturers in the world have been able to create foods containing an effective daily dose of omega-3 fish oil. For instance, when in 2012 the University of Maine attempted to create an omega-3 bar, the researchers were able to incorporate only 178 mg of EPA/DHA into the bar before it turned rancid—less than one-fifth the omega-3 serving found in an Omega Heaven."
With the Editor's Choice Award victory under its belt, Omega3 Innovations isn't looking to rest on its laurels. In fact, Martinsen has his sights set higher than ever—in search of an international food or medical food distributor. When it comes right down to it, he concluded, "The Omega Heaven is a product designed for the global market."
For more information on Omega Heaven, visit the website for Omega-3 Innovations.
Click on this link for the full list of categories and finalists in the 2nd Annual SupplySide Editor’s Choice Awards.